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Dheeraj Hinduja, Ashok Leyland Chairman told Business Standard

Dheeraj Hinduja told the Newspaper Business Standard that the company is in the final stages of coming up with a new unit in the region. The Hinduja Group's flagship company, Ashok Leyland is set to rev up West Asia growth plans.

"Individuals perceive our buses as a brand representative of the Emirates. Initially, it will function as an assembly unit. Given that Saudi Arabia represents a significant market, we will advance based on its growth," stated Dheeraj G. Hinduja. "The offerings will comprise a combination of electric buses, light trucks, and traditional vehicles. This facility will be an Ashok Leyland plant, rather than one belonging to Switch Mobility," Hinduja remarked. The majority of Ashok Leyland's international sales are derived from the GCC, the South Asian Association for Regional Cooperation and Africa, including countries such as Chad, Tanzania, Zimbabwe, and South Sudan.

Dheeraj Hinduja said, “Every time we have enhanced the capacity at Ras Al Khaimah, it has never been enough. From an international perspective, it will be the best year that Ashok Leyland has seen."

Recent reports indicate that the electric vehicle market in Africa is projected to be valued at USD 0.45 billion by 2025, with expectations to grow to USD 4.2 billion by 2030, reflecting a compound annual growth rate (CAGR) of 56.3% from 2025 to 2030. The African countries involved in the EV market are Ethiopia, Ghana, Rwanda, South Africa, Sudan and many more.